Taking Patient Engagement to the Next Level

Digital technology developers are navigating the transformed market, which is drastically influenced by the need to engage patients with clinical research, medication branding, insurance plans, and provider networks. This article highlights the competitive landscape of patient engagement among digital environments resulted in simultaneous efforts of all beneficial groups to add a type of PE digital platform to their services.

Patients being prescribed a new drug may be asked to enroll in their health care provider’s (HCP’s) hospital or clinic electronic chart system, the life science company’s patient engagement program, and a wellness application from their health insurance company. The situation leads to a potentially overwhelming and conflicting patient experience despite the best intentions of all stakeholders. Though potentially problematic, there is the opportunity is to coordinate these diverse engagement tactics into a seamless orchestration of touchpoints with the unified purpose of supporting optimal health outcomes. 

• Patient engagement empowers all actors around the health sector by building the bridge between the supply-side and the community demand.
• The PE puzzle’s challenging part is how market players direct the engagement to the stakeholders’ priorities, including patients and physicians most likely to develop their humanized clinical interactions. Another critical policy question is how patients should encounter and interact with various applications and databases overtime and insurance changes to play an active and informed role in their health services. Is it a time to provide an integrative and sustainable digital environment for the patient’s lifelong access? If yes, how do payors and providers customize their connection to the constant patients’ digital rooms through interoperable technologies when insurance and provider plans change?
• Patient engagement platforms can digitally coach wellness paths toward a healthy lifestyle, including nutrition, fitness, and rehabilitation.